Project Description
Peachy Belts
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Peachy Belts design and produce high quality Italian leather belts with detachable buckles.
The brief was to enhance the brand as a high end product, whilst retaining key words and content for a cleaner, responsive optimised website to boost organic traffic.
Deliverables
Cloud Bus were chosen to migrate, redesign and develop the Peachy Belts’s website on Magento Community version 2.
As user-centric designers, a vital part of our design process was to investigate the analytics and reports from the back-office system and Google Analytics to make informed design decisions.
Results
Peachy Belt’s have seen their bounce rate reduce considerably since the addition of the responsive layouts. We have also seen conversions increase with more new visitors coming to the site.
